Over the past few years, many changes have occurred in the way traditional voice communications services can be provided to small businesses. Likewise, advancing technologies have created a wide range of new services that allow small businesses to communicate in new and better ways both internally and externally. And many of these technologies are increasingly available at costs that merit serious consideration.
That said, the primary concerns of most small businesses remain the quality and cost of basic phone service. Are they getting clear connections every time they pick up the phone, whether they’re calling next door or overseas? Is the price they’re paying fair and transparent? If they have a problem, either with their service or their bill, can they speak with a living person quickly and be satisfied their questions are being addressed?
We at Zentality appreciate this tension. Technology’s neat, but most small businesses don’t care about how their voice services are delivered (how many small business owners use “VOIP,” “MPLS,” “BGP” or “SIP” in everyday conversation?). What they care about is benefiting from new time- and money-saving ancillary services, so long as the virtually foolproof reliability they expect when they pick up the phone isn’t degraded.